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Sales and Marketing Training Activities


Channels of Influence - Who and How?


Time required:

30 minutes.

What it does:

Explores the people your team need to influence and makes them aware of the need to consider the needs of the person they are seeking to influence.

You will need:

Flipchart, pens, post-it notes and the Channels of Influence PowerPoint. Each member of your team will also need a Channels of Influence handout.

In a nutshell:

Can you re-tune the internal radio station of the people you need to influence?

Communicating Without Body Language


Time required:

30 minutes.

What it does:

Highlights the role of body language in communication and identifies strategies for communicating more effectively over the phone.

You will need:

Blindfolds for every participant, and a flipchart.


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Blindfolds can be purchased from Trainers' Market.


In a nutshell:

Participants have a discussion whilst blindfolded to identify the difficulties that a lack of body language creates when not communicating face-to-face.

Drawing Upon Questions


Time required:

25 minutes.

What it does:

Demonstrates the importance of asking the right questions when seeking to gain an understanding of the viewpoint of others.

You will need:

Paper and drawing equipment for each of your team members. Plus you will need a copy of the pictures provided to use in the exercise.

In a nutshell:

Can your team ask the right questions in order to get a clear picture?

Getting the Message


Time required:

30 minutes.

What it does:

Demonstrates how easy it is for communication to break down and for misunderstandings to occur.

You will need:

Space for your team to wait outside the room until they are called in one at time. You'll also need a picture (two are provided in the handout in the resources tab), a flipchart and a stopwatch or phone with a timer.


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Stopwatches can be purchased from Trainers' Market.


In a nutshell:

Can your team successfully pass the right message on?

Handling Unhappy Customers - LACE


Time required:

30 minutes.

What it does:

This exercise will give your team four simple steps to follow when dealing with an unhappy customer.


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This exercise works very well as a follow up to The Shoe Shop.


You will need:

Flipchart and pens.

In a nutshell:

Learn how empathy and understanding can help make handling difficult customers easier.

Influencing Stakeholders


Time required:

30 minutes.

What it does:

Introduces the concept of Stakeholder Analysis to identify the key people who need to be won over when working on a project at work.

You will need:

The PowerPoint slide provided and a copy of the handout for each participant.

In a nutshell:

Staff analyse the stakeholders for a project their team is working on.

Miss Communication


Time required:

20 minutes.

What it does:

Demonstrates how easy it is for misunderstandings to occur even when we think we are being very clear in what we are saying.

You will need:

Plenty of post-it notes for your team members. You'll also need 10 sheets of flipchart paper, numbered between 1-10, with each sheet's number written in the top left corner.

In a nutshell:

How often do your team members hear the same word and understand something differently?

People in a Different Light


Time required:

15 minutes.

What it does:

Gives team members an opportunity to see beyond their existing perceptions of colleagues.

You will need:

Team members will each need a pen and a couple of post-it notes.

In a nutshell:

Which team member surprises everyone the most with their revelation?

The Verbal Shape Challenge


Time required:

20 minutes.

What it does:

Explores how challenging communication can be when relying on words alone.

You will need:

A copy of the handout from the Resources tab as well as a flipchart and coloured pens.


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Mr Sketch Scented Markers can be purchased from Trainers' Market.


In a nutshell:

How accurately will your volunteer interpret the words they hear?

Tim's Tales - A Test of Listening Skills


Time required:

30 minutes.

What it does:

Tests the listening and recall skills of your staff, enabling them to explore barriers to listening effectively. It will also enable you all to create a list of Listening Tips for your staff.

You will need:

A ball or other soft object for team members to catch, plus enough space for your team to stand in a circle. A flipchart to document the key learning points.


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Stress balls can be purchased from Trainers' Market.


In a nutshell:

Team members build a story that tests their listening skills.

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